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• #Crunch fitness membership prices free

“The longer I can stay at $10 the better off I am to get people off the couch, give fitness a try and continue to drive more value in the Black Card,” said Rondeau. Instead, it will hold down the price by getting people to trade up to its $24.99 monthly “Black Card” membership with more perks. Planet Fitness does not plan to raise the $10 price anytime soon. “You’re not going to give something a try for the first time and spend $50, $60, $70,” he said. (PLNT), which has grown to more than 2,300 gyms nationwide and reached a record-high 16.6 million members last quarter. “It’s a ‘get you off the couch’ price,” said Christopher Rondeau, the chief executive of Planet Fitness This inexpensive gym membership model – known in the fitness industry as high volume, low price, or “HVLP” – is also tailored to appeal to high-school students accompanied by a parent, college students and people recovering from an injury or surgery, said Rick Caro, the president of Management Vision and longtime fitness industry consultant. The company believes $10 is an entryway for the roughly 80% of Americans who don’t belong to a gym. Planet Fitness uses $10 dues, which can be canceled at anytime, to recruit people who are interested in exercising, but have never joined a gym before, are intimidated by fitness fanatics at other gyms or can’t afford pricier clubs. Planet Fitness draws customers into gyms with $10 memberships and convinces them to trade up to its $24.99 plan. The $10 price is right in the sweet spot, he said: cheap enough to draw people to Planet Fitness who want to get in shape and, equally as important, not so expensive that they will cancel if they don’t go often.įor $10 a month, infrequent users are likelier to hold onto the membership to say they belong to a gym rather than quit, he said. “It’s a very powerful marketing tool,” said Simeon Siegel, who covers the company at BMO Capital Markets. Planet Fitness members typically go five or six times a month, and around 60% of them don’t visit in a 30-day stretch. That almost sacrosanct $10 price has become a key part of the company’s brand positioning as an accessible, “judgment-free” club conducive to casual gym goers.

#Crunch fitness membership prices free

Planet Fitness blares out the $10 gym plan, which includes annual fees and free training, in commercials, and the company has long sponsored the New Year’s Eve celebration in Times Square to get people thinking about signing up for memberships as their resolution. The no-frills gym chain hasn’t raised the price, making it one of the few things that still costs the same despite the highest inflation in decades. Planet Fitness, however, has offered $10 monthly memberships for 30 years.

Boutique gyms and high-intensity classes run double and triple that. A gym membership in the United States typically costs around $50 a month.